Custom CRM development
Custom CRM development means building a CRM around the way your company sells and serves clients, instead of changing your process to fit a generic tool. STOLOSDIGITAL builds custom CRMs for businesses across Europe, with contacts and pipeline, booking, invoicing, a client portal, automations and AI assistance in one system. We deliver in phases at a fixed price per phase, and you own the code.
What a custom CRM includes
We start with the modules that remove the most manual work for your team and add the rest phase by phase. These are the building blocks most service businesses need.
Contacts and pipeline
Every company, contact and deal in one record, with emails, calls, notes and documents attached. Pipeline stages match the way your team actually sells.
Booking and scheduling
Clients book appointments or consultations online, staff calendars stay in sync, and reminders go out automatically to reduce missed appointments.
Quotes and invoicing
Create quotes and invoices from the data already in the CRM, send them by email and see at a glance what is paid, due or overdue.
Client portal
A secure login where clients see their bookings, documents, invoices and messages, so your team answers fewer status questions by email.
Automations
Follow-up tasks, reminders, welcome emails and internal alerts that run on rules you define, so no lead or renewal is forgotten.
AI assistance
Call summaries, draft replies and next-step suggestions inside the record, always reviewed by a person before anything reaches a client.
Integrations
Email, calendars, accounting, payments, telephony and your website forms connected, so data is entered once and appears everywhere.
Reporting and permissions
Pipeline value, conversion by source and revenue per client, with roles that decide who can see and edit each part of the system.
When a custom CRM is worth it
A ready-made CRM is the right choice for many companies. A custom build usually pays off when several of these statements describe your business.
- Your team keeps a spreadsheet next to the CRM because the CRM does not fit the process.
- You pay for separate tools for booking, invoicing and client communication that do not share data.
- Per-user licence costs keep rising as the team grows.
- Leads go cold because nobody is reminded to follow up.
- Managers cannot see pipeline or revenue without asking someone to build a report.
How we work
Every project starts with the problem you want solved, then moves to a plan and a phased build.
- Step 01
Understand the problem
A free 30-minute call about where the current process loses time, leads or revenue. We tell you honestly whether a custom CRM is worth it for you.
- Step 02
Map the process and plan
We map how your team sells and serves clients today. Within 48 hours you receive a written plan with scope, timeline and a fixed price for each phase.
- Step 03
Build in phases
Each phase delivers working software on a test environment you can log into. You see progress every week and give feedback while changes are still inexpensive.
- Step 04
Launch and support
We import your data, train the team and run the new CRM alongside the old tools until it is trusted. After launch we keep it monitored, backed up and improving.
Timeline
A custom CRM usually takes eight to sixteen weeks from the signed plan to the full system, delivered in phases. The first phase normally covers contacts, pipeline and data import, so your team starts working in the CRM early. Booking, invoicing, the client portal and AI features follow in later phases, in the order that brings you the most value.
Pricing approach
Fixed quote after a free call. Each phase has a fixed price agreed before work starts, so there is no hourly billing. Running costs such as hosting, email sending and AI usage are listed separately in the plan, so you know the monthly cost of the system before you commit.
Why an EU-based team
A CRM holds personal data about your clients and leads, so the GDPR applies to it. STOLOSDIGITAL is an EU company based in Bratislava, Slovakia. We can host your CRM in an EU region, and we build in role-based access, an audit log and tools to export or delete a person's data on request.
For AI features we design with the transparency duties of the EU AI Act in mind. For example, people are told when they are interacting with an AI system, and staff can see which text the AI drafted before it is sent.
Our guarantee
If it does not work as signed off, we fix it at no cost.
Before the build, you sign off a list of what the system must do. At launch, everything on that list works and your existing data is moved over complete. If something does not, we fix it at no cost for the first 90 days after launch.
What we need from you: Sign-off on the list before the build, and an export of your current data.
Custom CRM development FAQ
How much does custom CRM development cost?
How long does it take to build a custom CRM?
Should we build a custom CRM or use an off-the-shelf one?
Who owns the CRM and the data?
Can you move our data from spreadsheets or our current CRM?
How do you handle GDPR in a custom CRM?
What can AI do inside a CRM?
Talk to us about your CRM
Tell us how your team sells and serves clients today. In a free 30-minute call we will identify where the current setup costs you time, and you receive a written plan with a fixed price within 48 hours.
Book a free 30-minute call