Want more calls from Google Maps?

How to rank any local business in Google's Top 3

The Local SEO Playbook is the step-by-step method we use to bring more customers to a local business's door. 50 pages, 9 stages, €49.99.

The printable checklist pageA step page with goal, checklist and toolsCover of The Local SEO Playbook

The exact process we use for local SEO clients, step by step

Every step has a goal, a checklist, why it works, the tools to open and an AI prompt to copy. Follow it with a client on the call, or alone in an evening.

Get the playbook
  • 9 stages
  • 50 pages
  • 5 email templates
  • White hat only
  • No coding
The Local SEO Playbook on a tablet
50
pages

What's included

A 50-page guide with everything you need to win the map pack

  • Benchmark: a ranking heatmap and the numbers to beat
  • Google Business Profile: keyword, categories, services, bookings
  • On-page SEO: the title-tag formula, headings, schema, map embed
  • Service and area pages that prove topical and local authority
  • Citations: the core five and the directories Google already ranks
  • A weekly routine, a 12-week client plan and 5 email templates
  • 10 copy-paste AI prompts and a printable checklist

Written from our own client work, without fluff. Read it in an afternoon, then use it as your checklist for every local business you work on.

Who it's for

  • Freelancers and small agencies

    Sell and deliver local SEO to clients without guessing what comes next, and explain every step with confidence.

  • Local business owners

    Clinic, salon, café, trade or shop: do the work on your own Google Business Profile and website.

  • Beginners with AI

    If you use ChatGPT or Claude and a website builder, you can follow it. No coding.

  • Not for: Online-only shops with no local customers: this is Google Maps SEO.
  • Not for: Shortcuts that break Google's rules. The method is white hat only.
  • Not for: Results without the work: a few hours to set up, then about an hour a week.

What you'll learn

Nine stages, in the order we run them

  1. 01

    Benchmark the starting point

    Access, ranking heatmap, reviews and photos of the top 10.

  2. 02

    Check for easy wins

    Name, address and phone, title and H1, indexed pages, schema, map embed.

  3. 03

    Fix the Google Business Profile

    Main keyword, competitors, categories, completion, services, bookings.

  4. 04

    On-page SEO: the basic run

    Our title-tag formula, H1 and H2s, details everywhere, the map.

  5. 05

    On-page SEO: advanced

    Schema, service and area pages, topical and local authority, interlinking.

  6. 06

    Build citations

    The core five, directories Google ranks, competitor sources.

  7. 07

    Run the weekly routine

    Weekly updates and photos; reviews and photos from the owner.

  8. 08

    Stay white hat

    Spot fake listings and report them with evidence, responsibly.

  9. 09

    Client communication

    A 12-week plan with five ready email templates.

Questions

Does it guarantee a Top 3 ranking?

No one can honestly guarantee rankings. This is the step-by-step method we use; results depend on your market, competition and how consistently you follow it.

Do I need to know how to code?

No. Every technical step is explained in plain words, and where a website platform is new to you there is an AI prompt that walks you through it.

Can I use it for my clients?

Yes. Use the method and templates for your own business or your clients'. Please don't resell or share the PDF itself.

Is it white hat?

Yes. Everything follows Google's guidelines, including a stage on reporting fake listings responsibly.

What format is it?

A 50-page PDF (A4) to read on screen or print, with a one-page printable checklist per client.

Rather have it done for you? Book a free call: a written plan with a fixed price within 48 hours.

Opening soon · €49.99

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