Stolos

Generative engine optimization agency

Buyers now ask ChatGPT, Perplexity, Gemini and Google AI Overviews before they ask a salesperson. We make your business the source those engines quote, without giving up the Google rankings you already have.

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Where GEO applies

Four surfaces now sit between a buyer and your website. If you are not in the answer, you are not in the shortlist.

ChatGPT

Where a growing share of category research starts before anyone opens Google.

Google AI Overviews

The answer block above the classic results, assembled from sources Google trusts.

Perplexity

Answer engine that cites its sources inline, so citations convert to real visits.

Gemini

Increasingly embedded across Google surfaces, Workspace and Android.

What the engagement includes

GEO is not a separate department. It is structure, clarity and corroboration, run on the same roadmap as your SEO.

AI visibility audit

We run the prompts your buyers actually type across the major engines and record where you are cited, where a competitor is, and where nobody is.

Answer-shaped content

Pages restructured so a model can lift a clean, correct answer: direct definitions, comparison tables, pricing context and quotable Q&A blocks.

Entity and schema work

Organization, Service, FAQ and breadcrumb schema, consistent naming, and an unambiguous entity footprint so engines know who you are.

Third-party mentions

Directories, industry publications, review platforms and community answers, because models weigh what other credible sources say about you.

Crawlability for AI agents

Server-rendered content, clean robots rules for AI crawlers, fast responses and structured sitemaps so nothing important is invisible.

SEO in the same plan

Classic rankings, technical health and Google Business Profile continue in parallel. One roadmap, one report, no duplicated effort.

How we run it

A measured programme with a baseline you can argue with and a monthly scoreboard.

  1. Step 01

    Baseline

    Measure current AI visibility

    A fixed prompt set per engine, scored for mention, citation and sentiment, plus a competitor comparison.

    • Prompt set agreed with you
    • Citation baseline per engine
    • Competitor citation gap
  2. Step 02

    Foundations

    Make the site machine-readable

    Rendering, schema, internal linking and page structure fixed so models can parse and quote your pages reliably.

    • Schema and entity cleanup
    • Rendering and crawl fixes
    • Information architecture
  3. Step 03

    Content

    Publish the answers buyers search

    Definition, comparison, cost and process pages written to be the clearest source on the question.

    • Question and prompt mapping
    • Answer-first page templates
    • Fact and source grounding
  4. Step 04

    Authority

    Build corroborating sources

    Mentions and profiles off your own domain so engines see consistent third-party confirmation.

    • Directory and profile consistency
    • Editorial and PR mentions
    • Review platform coverage
  5. Step 05

    Report

    Track citations monthly

    The same prompt set re-run every month, reported next to organic traffic and enquiries so you see what moved.

    • Monthly citation scorecard
    • Traffic and enquiry impact
    • Next-quarter priorities

Common questions

What is generative engine optimization?
Generative engine optimization (GEO) is the practice of making a business visible and citable inside AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews. Instead of competing only for a blue link, you compete to be the source the model quotes when a buyer asks about your category.
Is GEO replacing SEO?
No. Classic Google search still sends the majority of qualified traffic for most businesses. GEO runs alongside it. The technical foundations overlap heavily, so we run one plan that improves both surfaces rather than two competing programmes.
What does a generative engine optimization agency actually do?
We measure how often the AI engines mention you today, fix the crawlability and structure that stop models from parsing your pages, publish answer-shaped content for the questions buyers ask, and build the third-party mentions models lean on. Then we track citations month over month.
How is GEO measured?
We track a fixed set of buyer prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews, and record whether you are mentioned, cited with a link, or absent. That baseline becomes the scoreboard, reported alongside organic traffic and enquiries.
How long before we see AI citations?
Technical and structural fixes are usually reflected within a few weeks of re-crawling. Meaningful movement in how often you are cited typically takes two to four months, faster in narrow categories where fewer credible sources exist.

Find out what the AI engines say about you

Send us your category and your three closest competitors. We will run the prompts and show you who currently gets cited, and what it would take to change that.

Request an AI visibility audit