EU AI Act transparency for SMEs

If your business uses a chatbot, an AI phone agent or AI-generated content, the EU AI Act expects people to know when they are dealing with AI. We implement the technical transparency measures: AI disclosure, labelling of AI-generated content and logs. For the legal classification of your systems, we recommend advice from a lawyer.

What Article 50 asks for

The transparency duties are set out in Article 50 of Regulation (EU) 2024/1689. Under Article 113, they apply from 2 August 2026. Article 50(5) adds that the information must be clear and given at the latest at the first interaction or exposure.

Article 50(1)

Tell people they are talking to AI

Chatbots, voice assistants and other AI systems that talk directly with people must be designed so the person is informed it is an AI system, unless that is obvious from the context.

Article 50(2)

Mark AI-generated content

Providers of AI systems that generate synthetic audio, images, video or text must make sure the output is marked in a machine-readable format and detectable as artificially generated.

Article 50(4)

Disclose deepfakes and public-interest text

Deployers must disclose deepfake images, audio or video. AI-generated text published to inform the public on matters of public interest must also be disclosed, unless it has gone through human review and someone holds editorial responsibility.

This is a summary, not legal advice. Whether a duty falls on you as a provider or as a deployer depends on how the system was built and who places it on the market. The European Commission's AI Act page lists the current timeline.

What we implement

Practical, technical measures in the tools your customers actually use, documented so you can show what was done.

AI disclosure in chat and voice

A clear notice in the chat window and a spoken line at the start of every AI call, shown before or at the first interaction, in each language your customers use.

Labelling of AI-generated content

Visible labels on AI images, video and articles where they are needed, and machine-readable markers where your tools support them, with a simple rule your team can follow.

Logs you can show

Records of when the AI answered, what it said and when a person took over, stored in the EU with access limits and retention periods that fit your GDPR policy.

An inventory of your AI tools

A list of every AI feature in your website, phone line, inbox and marketing, which vendor model runs it, and which transparency measure applies. Your lawyer can use it for classification.

A short guide for your staff

Article 4 asks providers and deployers to take measures for sufficient AI literacy of their staff. We write a plain guide to the tools we built and how to use them correctly.

How we work

Step 01

Free first call

A 30-minute call about the AI tools you use today and the ones you plan to add.

Step 02

Inventory and plan within 48 hours

A written list of your AI features, the technical measures each needs, the timeline and a fixed price.

Step 03

Implementation

We add disclosures, labels and logging to your chatbot, voice agent, website and content workflows, and test them in every language.

Step 04

Documentation and handover

You receive a record of what we changed and where the logs live, ready to share with your lawyer or data protection officer.

Timeline

Adding disclosure and logging to one chatbot or voice agent usually takes one to two weeks. A review of several AI tools across your website, phone line and content workflows takes longer and is delivered in phases. The written plan states the dates.

Pricing approach

Fixed quote after a free call. You receive a written plan with scope, timeline and a fixed price within 48 hours, and larger projects have a fixed price per phase. You own everything we build, including the logs.

Why an EU-based team

STOLOSDIGITAL is an EU company based in Bratislava, Slovakia, and we work under the same EU rules as our clients. We design AI features with the transparency duties in mind from the first draft, we treat chat and call logs as personal data under GDPR, and we can host your systems and logs in EU regions. We do not hold an AI Act certification, and we do not claim to.

Common questions

When do the AI Act transparency rules apply?

Under Article 113 of Regulation (EU) 2024/1689, the AI Act applies in general from 2 August 2026, and the transparency duties in Article 50 are part of that. The European Commission's AI Act page confirms that the transparency rules apply from August 2026.

Does the chatbot on our website need to say it is AI?

Article 50(1) requires AI systems that interact directly with people to be designed so that people are informed they are interacting with an AI system, unless that is obvious from the context. Article 50(5) says this information must be clear and given at the latest at the first interaction. We build that disclosure into the chat window or the opening line of a voice agent.

Was the AI Act not delayed?

Only in part. According to the European Commission, the AI Omnibus moved the rules for high-risk uses listed in Annex III to 2 December 2027 and for high-risk AI in regulated products to 2 August 2028. The Commission's page still lists August 2026 for the transparency rules. Our blog post on this topic explains what that means for everyday tools.

What are the fines for breaking the transparency rules?

Article 99(4) sets fines of up to EUR 15 million or 3% of worldwide annual turnover, whichever is higher, for breaches of the Article 50 transparency duties. For SMEs and start-ups, Article 99(6) applies the lower of the two amounts.

Are you lawyers? Can you certify that we comply?

No. We are a technical team. We implement the technical transparency measures and document what we built. Whether your system counts as high-risk, and whether you are a provider or a deployer, are legal questions. We recommend you get legal advice for that classification, and we work with your lawyer's conclusions. We do not issue certificates.

How much does the work cost?

We give a fixed quote after a free call. Adding disclosure and logs to one existing chatbot is a small project. Reviewing several AI tools across a website, a phone line and marketing workflows takes longer, and we split it into phases with a fixed price per phase.

Related services

Check your AI tools

Tell us which chatbots, voice agents and AI content tools you use. After a free 30-minute call you receive a written plan with the technical measures, the timeline and a fixed price.

Book a free call